DOVE + PROAGE PRODUCT LAUNCH
CAMPAIGN FOR REAL BEAUTY
The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. Always ahead-of-the curve, Dove’s launch of ProAge gained global attention for its groundbreaking ad campaign of women 50+ and advocating to change the narrative from anti-aging to PROaging.
ROLE
RESPONSIBILITIES
PROJECT ELEMENTS
PROUDEST ACCOMPLISHMENT
Account Director - Harbinger
Account director and client contact responsible for project from concept to completion.
Client service – writing – editing – stakeholder relations – media relations strategy – media relations outreach – media kit development – team leadership – key message development – expert sourcing – spokesperson and expert media training – media tour – event design & delivery – data collection & reporting – budget management – agency partner liaison – timelines
Achieving 80+ million media impressions and the genuine feeling of impacting change
