ROTMAN EXECUTIVE PROGRAMS
MARKETING & COMMUNICATIONS
Executive Programs is the professional development, non-degree department of the Rotman School of Management at the University of Toronto offering a range of programs to managers and leaders globally.
ROLE
RESPONSIBILITIES
PROJECT ELEMENTS
PROUDEST ACCOMPLISHMENT
Director, Strategic Marketing & Business Development
Member of senior leadership team responsible for overall success of Rotman’s $16 million executive education business. Leading an eight-person team responsible for domestic and international marketing, recruitment, sales and ranking strategies ensuring position as Canada’s #1 Executive Education provider year after year.
Strategy – budget – team leadership & building – marketing collateral – program design – timelines – global rankings – project management – email marketing – web design – brand – advertising – op-ed – social media strategy – stakeholder relations – sales & sales strategy – webinars – digital marketing – data collection & reports – video production – fairs and conferences – alumni relations – client service – event design and delivery – swag – media relations – internal relations