SUNLIGHT LAUNDRY DETERGENT
SUNLIGHT ECO-ACTION KIDS
Sunlight Eco-Action Kids was a national awards program designed to provide children with a platform to share their ideas and dreams for a healthy plant in support of the launch of Sunlight Small & Mighty detergent.
ROLE
RESPONSIBILITIES
PROJECT ELEMENTS
PROUDEST ACCOMPLISHMENT
Account Director - Harbinger
Account director and client contact responsible for project from concept to completion.
Client service – writing – editing – reporting – stakeholder relations (judges, entrants, award recipients, environmental experts, etc.) – media relations strategy - media relations outreach – media kit development – team leadership – key message development – media training and tour – B-roll – event design & delivery – data collection & reporting – budget management – event design & delivery – travel coordination – prize allocation